Visual Identity & Illustration for Bridgewater Finance Group
Leading the illustration and visual asset creation for a comprehensive brand transformation. The project involved evolving the existing identity by extending the color palette, developing a library of custom illustrations, and introducing dynamic graphic overlays to photography. This created a more modern, accessible, and emotionally resonant visual system for the brand.
Visual style sheet design
I led the visual concept for the rebrand, beginning with a style guide that introduced a modern, geometric visual language. This system was directly implemented through a series of minimalistic illustrations for key blog posts and website pages, successfully translating the new brand identity into engaging, on-brand content.
